Overview Of: The Deals: Stormzy Signs With CAA; Universal Music Africa Launches Distribution Plan
Creative Artists Agency has signed Stormzy in a worldwide deal — which includes the talent management company representing his company #Merky.
On top of the UK rapper’s long list of musical achievements — which include collaborations with names like Ed Sheeran,
record-setting albums such as his 2017 debut Gang Signs & Prayer and headlining major festivals — Stormzy adds charitable and entrepreneurial feats. His imprint within Penguin Random House UK, #MerkyBooks,
is dedicated to publishing new fiction, non-fiction and poetry books and awards an annual studentship to two Black British students planning to attend the University of Cambridge. He has also pledged 10 million pounds over 10 years to organizations,
charities, and movements committed to fighting racial inequality.
The all-territories deal with CAA covers such #Merky operations, meanwhile Stormzy will continue to be managed by Tobe Onwuka.